Welcome to the online bootcamp on nutritional behaviour change at the Base of the Pyramid! With ‘behavioural change’ (BC), we refer to the theories and strategies that enable a modification of human behaviour. This is a topic that has become increasingly relevant in the development of effective marketing strategies.
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What you will learn
This bootcamp covers the key principles, and supports you in the design of a behaviour change strategy to achieve improved nutrition behaviours in low-income markets. After this bootcamp, you will know which steps to take, and how to impact the nutrition practices of your low- income consumers target groups.
Structure of online bootcamp
The online course is structured in 4 modules and runs over a 4-week period, that’s why we call it a ‘bootcamp’! Each module consists of videos, background reading material and an assignment. On the module level there is room to interact with other course participants. A team of experts is... Read more
On November 28th, the Inclusive Business Accelerator is launching the ‘Nutritional behaviour change at the BoP’ bootcamp. This is a fantastic opportunity to get tools and guidance on developing a successful behaviour change campaign for your nutrition project. Sign up now!
Did you know that if unhealthy food is harder for you to reach at a buffet, you are more likely to choose a healthy option? In fact, studies have shown that in this scenario healthy options sales increase by up to 18%.1 This is one example of a behaviour change tactic, the topic of the Inclusive Business Accelerator’s upcoming bootcamp developed in collaboration with the Amsterdam Initiative against Malnutrition (AIM).
AIM brings together more than 30 partners representing businesses, governments, NGOs and knowledge institutes to develop innovative solutions to tackle malnutrition. Many of AIM’s projects offer new food products, way... Read more