Posted By in AgriProFocus Netherlands
Posted 2 weeks 2 days ago

10 tips for finding European coffee buyers

Source: www.cbi.eu 

Europe has the largest number of coffee buyers in the world and each has its own approach to business, its own expectations and specific demands. As a result, finding the right buyer can be like looking for a needle in a haystack. Be prepared that it takes time. Work through the following tips to help you find your European buyers.

+ Explore your target market
+ Use sector and trade associations
+ Participate and visit trade fairs and events
+ Contact trade promotion agencies, embassies and chambers of commerce
+ Use online trading sites
+ Get to know your buyers
Use the trade press for market information
+ Use online marketing
+ Tell your story – make it marketable
+ Be persistent

Extended information on these tips can be found on the website of CBI.

CBI is the Centre for the Promotion of Imports from developing countries, a lot of useful information can be found on their website. CBI is a member of the AgriProFocus Dutch

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Posted By in AgriProFocus Netherlands
Posted 2 weeks 5 days ago

11 tips for finding buyers on the European cacao market

Source: www.cbi.eu  

Europe plays a dominant role in the global cocoa sector. The largest European ports of Antwerp (Belgium) and Rotterdam (the Netherlands) are important, as well as the large European grinding and processing industry. This means plenty of opportunities for finding buyers. Use the following tips to help identify the right buyers for your products:

+ Know your product and its potential and then define your ideal buyer profile
+ Identify preferred market channels
Build and expand your business network
Visit the websites of sector associations
Contact your countries embassy in your target market
Study online trade directories
Search for buyers at trade fairs
Use social networks
Team up with buyer missions, matchmaking programmes and trade missions
+ Contact your buyers with confidence
+ Invest in online marketing

Extended information on these tips can be found on th

... Read more

Posted By in AgriProFocus Netherlands
Posted 1 month 3 weeks ago

PizzaProFocus! Informal network meeting on inclusive business

On Thursday evening 2nd February, the Dutch network of AgriProFocus gathered for an informal network meeting with pizzas: PizzaProFocus. The meeting took place at BoP Innovation Center, one of the organizations which had made the proposal to the network to start such informal gatherings to enable people in the network to meet, discuss, get new ideas, and establish new connections.

This time, the theme was Inclusive Business. 3 pitches were done by CBI’s Eva Smulders; ICRA’s Bertil Videt; and BoPInc’s Niek van Dijk. Other participants responded, which gave room for further open questions and exchanges. Some of the key areas of interest from that discussion that I recall:

CBI has developed a new tool, with support of Schuttelaar & Partners, to support SMEs in low- and middle-income countries with an interest to export to Europe, in developing more ‘responsible business’ practices. After the use of this tool, t

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Posted By in AgriProFocus Netherlands
Posted 4 months 2 weeks ago

Top 10 Tips for Finding Buyers in the European Grains and Pulses Sector

Source: www.cbi.eu

How can I find European buyers for my product?

When entering new markets, many sources can be used to find buyers. For example, you can approach sector associations to obtain contact details. But it is equally important that buyers can find you, especially online. Trade fairs offer a very good platform to interact with buyers in person. Whatever promotion tools you use, make sure they are consistent and leave a professional impression. Have a look at the following tips and apply them to your company:

· Do your market research

· Attract buyers to your website

· Make connections by networking on different social media channels

· Visit and exhibit regularly at trade fairs

· Get in touch with support organisations

· Check the information that sector associations offer

· Register with trade directories

· Engage with your business c

... Read more

Daoulata MAIGA

10 conseils pour trouver des acheteurs dans le secteur européen des céréales et des légumineuses


Source: www.cbi.eu

Comment puis-je trouver des acheteurs européens pour mon produit?


Lors de l'entrée de nouveaux marchés, de nombreuses sources peuvent être utilisées pour trouver des acheteurs. Par exemple, vous pouvez contacter les associations sectorielles pour obtenir des coordonnées. Mais il est  aussi important que les acheteurs puissent  vous joindre, particulièrement  en ligne.

Les foires commerciales offrent une très bonne plate-forme pour interagir avec les acheteurs en personne. Quels que soient les outils de promotion que vous utilisez, assurez-vous qu'ils sont cohérents et laissent une impression professionnelle.

Consultez les conseils suivants et appliquez-les à votre entreprise:

· Faites vos études de marché

· Attirer les acheteurs à votre site Web

· Faire des connexions en réseau sur différents canaux de médias sociaux

· Visiter et exposer régulièrement lors des foires commerciales

· Contacter les organisations de soutien

· Vérifier les informations que les associations sectorielles offrent

· S'inscrire aux annuaires commerciaux

· S'engager avec vos contacts professionnels

· Rechercher de la publicité gratuite ou faire de la publicité dans les foires commerciales

· Comprendre l'état d'esprit de votre acheteur


Des informations détaillées sur ces conseils peuvent être trouvées sur le site Web de la CBI.

CBI est le Centre pour la promotion des importations en provenance des pays en développement, beaucoup d'informations utiles peuvent être trouvés sur leur site Web.

CBI est membre du partenariat néerlandais AgriProFocus.



4 months 2 weeks ago

Akouvi DJOMATIN Merci pour la traduction. Cela nous aide à mieux comprendre.

4 months 2 weeks ago

Daoulata MAIGA Merci de nous suivre  Mme  Akouvi ,j'espère que vous pourrez tirer profit de cette information. On est ensemble.

4 months 1 week ago

cyrille GOUTON merci Daoulata . Ces conseils nous seront vraiment utiles

4 months 1 week ago


Horticulture Export Promotion Seminar - Zambia and Zimbabwe

Event posted by in AgriProFocus Zambia
  05 October 2016, All Day Event
  Harare, Zimbabwe

The Embassy of the Kingdom of the Netherlands is organizing a Horticulture Export Promotion Seminar on 5th October in Harare, Zimbabwe.

In an effort to promote Dutch business in Zambia and increase exports of horticulture products from Zimbabwe and Zambia, the Embassy is inviting experts from the Dutch Ministry of Foreign Affairs, the Netherlands Enterprise Agency (RVO), Dutch horticulture produce buyers and the Centre for Promotion of Imports from Developing Countries (CBI) to provide practical information about horticulture market intelligence, EU import regulations and financing options for SME's in Zimbabwe and Zambia. The seminar will be attended by various stakeholders such as the business community, agricultural companies, agro finance institutions and horticulture producers.

Eligible Organisations

Business associations or NGOs that work with horticulture producers

- Government or quasi government departments that promote horticulture exports; and 

- Private companies tha

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Posted By in AgriProFocus International
Posted 1 year 5 months ago

Export fresh fruit to Europe

Do you want to export fresh fruit to Europe? Make sure you know all about the requirements your product has to comply with, before trying to contact European buyers. For example requirements related to plant health, contaminants and labelling. Read more on the website of the Centre for the Promotion of Imports from developing countries!


samya abdul hi ,have also try and its not working if you don't mind would you please re post it as may be there is a slightly defference

1 year 4 months ago

Martin Hulst Dear Wim Goris and Samya Abdul, Hereby the link in another format: https://www.cbi.eu/market-information/fresh-fruit-vegetables/buyer-requirements/ Does it work now? I'll change it in the message as well! Best, Martin

1 year 4 months ago

Joshua Muleya Hi, this is great information. I will definitely have a look and follow through.

1 year 4 months ago

Martin Hulst Hi Joshua, good to hear you can use the information! If you have any questions, feel free to ask!

1 year 4 months ago

benard weru the link is working hear in Kenya .good to learn.thanks

1 year 4 months ago

Posted By in Sugar Corner
Posted 1 year 8 months ago

Exporting Palm Sugar (both Palm sugar and Coconut Palm Sugar) to Germany (CBI)

Palm sugar exporters from developing countries (DCs) have an opportunity on the German market by positioning their product as a premium and healthier sugar than conventional white sugar. By using the popularity of organic and fair trade products in Germany, palm sugar producers can market their products in premium market segments. To comprehensively examine the market information needed in order to export palm sugar to Germany, below is the practical market insight for your product:

Posted By in AgriProFocus Rwanda
Posted 1 year 10 months ago

Export your product to Europe

Europe offers opportunities for agriculture export companies from Rwanda. But where exactly are these opportunities? Which products are in demand? Where to find buyers? And what requirements do these European buyers have?

The Centre for the Promotion of Imports from developing countries (CBI) publishes information that can help Rwandan companies answer these questions. On their market information platform you can find publications about the most promising European markets, trends, buyer requirements, convincing buyers and more.

The platform includes information for companies that want to export for example coffee, tea, fresh fruit, vegetables, natural ingredients and nuts to Europe.

Want to know more? Have a look at this animation!


Posted By in AgriProFocus Uganda
Posted 1 year 11 months ago

CBI has published new market information for coffee exporters

The Centre for the Promotion of Imports from developing countries (CBI) has published new studies for companies that want to export coffee to Europe. The studies deal with trends on the European coffee market, requirements from European importers and marketing. CBI also published a study focusing on exporting sustainable coffee. Have a look!


Posted By in AgriProFocus Kenya
Posted 1 year 11 months ago

CBI published new market studies for tea exporters

The Centre for the Promotion of Imports from developing countries (CBI) has published several new studies for companies that want to export tea to Europe. The studies deal for example with trends on the European tea market, requirements from European tea importers and marketing. If you want to export tea to Europe, it might be interesting to take a look!


Posted By in AgriProFocus Kenya
Posted 2 years 1 month ago

A million-dollar boost for Kenya's avocado sector

On 2 February a US$1 million project to enhance the competitiveness of the avocado sector in Kenya was launched in its capital, Nairobi. Facilitated by CBI in collaboration with the International Trade Centre (ITC), the project is being financed by the Netherlands Trust Fund (NTF) III programme, in support of Kenya's national horticultural policy.

This objective of the project, which runs till July 2017, is to increase the capacity of farmers’ groups there by providing technical and hands-on training to help them comply with the relevant quality and certification requirements for exporting their products. They will be introduced to good agricultural practices, including production and pre-and post-harvest activities. They will also be helped to address the challenges related to fruit-fly infestation. Kenyan exporters will learn about export planning, development and implementation, marketing, using trade information and quality manageme

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Posted By in AgriProFocus Mali
Posted 2 years 4 months ago


                        1 ERE EDITION (du 13 au 15Novembre)

Organisée par AGRI-HUB




Samanko, Centre de Co-entrepreneuriat « The Niang Abdoulaye/the Tambaroua Business Farming », ferme moderne  installée sur une superficie de 4 ha.

Ouélessébougou, laiterie de la Coopérative des Eleveurs,membre de la Fédération Nationale du Lait (FENALAIT).....

Posted By in AgriProFocus Uganda
Posted 3 years 2 weeks ago

Do you consider exporting specialty coffee to the EU? CBI has published a study dealing with buyer requirements.

The study discusses the requirements that you can expect from potential buyers. These requirements are separated into three areas: legislative, non-legislative/contractual and additional requirements.

First the study deals with legislative requirements. When exporting specialty coffee to the EU, it is important to comply with EU legislation. This legislation deals with for example sanitary and phytosanitary measures, food safety and Maximum Residue Levels (MRLs) of pesticides.

Second point in the study are the non-legislative requirements. These are contractual requirements that are not laid down by law but are set up for compliance with the law and with the practices in the sector.

Last are the additional requirements. To differentiate your product on the market you sometimes need to go beyond legislative and business requirements. For specialty coffee, the superior quality

... Read more

Posted By in AgriProFocus Uganda
Posted 3 years 3 weeks ago

Uganda has the potential to become a leading producer of high quality and internationally competitive coffee. That is one of the conclusions of five studies about export opportunities for specialty coffee from Uganda. The studies are conduct by CBI (Centre for the Promotion of Imports from developing countries) and focus on exports to the European Union.


One of the CBI studies shows that European consumers are becoming more interested in the inner workings of the coffee industry and the product itself. Speciality coffee is becoming a trend and lifestyle choice. This growing interest and knowledge about the coffee sector is creating a unique opportunity for producers and exporters from Uganda.

Most promising markets

Another CBI study deals with the most promising markets for specialty coffee from Uganda. According to the study the main destination markets for coffee changes according to the quality. High-quality coffees are commonly sent to USA and Japan, while low- to mid-range

... Read more

Julius. M

Yeah, and the currently the coffee price has gone up globally.Farmers’ incomes are expected to go up as global coffee prices suddenly begin to rise, your cup of coffee could cost you more. The price has risen by 25.7 percent in February 2014, its highest level in the last five months. 

3 years 2 weeks ago

Taddewo Senyonyi

Thanks Martin. Some interesting stuff.

3 years 1 week ago

Martin Hulst

You're welcome!

3 years 1 week ago

Abraham Nsibirano

Hello Martin,thats very interesting to know. But my concern is that,there are quit a number of different types of coffee in Uganda,which type is most suitable for some one in Uganda to grow and be able to benefit from that high coffee market?

2 years 11 months ago

benard weru what about in kenya ?

1 year 4 months ago

Posted By in AgriProFocus Uganda
Posted 3 years 6 months ago

Dear Members 

The Ministry of Foreign Affairs of the Netherlands is glad to share with you their Recent Fact sheet regarding their activities in Uganda. Below are some highlights that you will find in the Fact Sheet;

  1. Recent Developments of CBI
  2. Running Programmes and Projects
  3. Collaboration with other Organisations
  4. CBI Missions to Uganda
  5. Travel of BSO staff, Local Companies and Embassy Personnel to the EU
  6. CBI Website
  7. Contact Person
  8. Participating Companies in the Export Coaching Programmes
  9. Overview audit results/selected companies speciality coffee and oilseeds sub-programmes

For more information, please find the details Fact Sheet Here.

Posted By in AgriProFocus Benin
Posted 3 years 10 months ago

imageLe Centre pour la Promotion des Importations en provenance des Pays en développement (CBI), basé au Pays-Bas, est en mission au Bénin du 22 au 25 Mai 2013.

L'objectif de cette mission est de présenter deux projets du CBI pour les entreprises agricoles dans 4 pays en l'Afrique de l'Ouest dont le Bénin: 1) Projet de formation sur l'exportation d’ingrédients naturels et 2) Projet de formation sur l'exportation de fruits et légumes frais.

Dans ce cadre la mission s'est entretenue le 23 mai 2013 à l'hôtel marina de Cotonou avec les représentants d'une trentaine d'entreprise agricole sur les conditions de participation aux dits projets.

C'est une opportunité offerte aux promoteurs béninois pour se faire connaître sur le marché européen. En recevant ce jeudi 24 mai 2013 la mission, la coordination Agri-hub Bénin a proposé sa plate forme au CBI pour présenter sa structure sur le NING ainsi que les opportunités qu'il offre aux entreprises béninoises. Les deux stru

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Djihoun marcel Coffi

C'est une opportunité pour les entreprises agricole d'améliorer leur performance managéreiale et pour saisir l'occasion du marché européen.

3 years 10 months ago


Voilà une très bonne initiative qui pourrait permettre aux entreprises agricoles béninoises d'explorer d'autres types de marché d'écoulement. 

La SEFER - SARL soutient l'initiative.

3 years 10 months ago

bossou fagnibo bienvenu

c'est agri-hub bénin que je remercie tout dabord.cette opportunité   aux entrepreneurs béninois  est   un marché    qui s'inscrit dans le dynamique de  la mondialisation  des échanges et dont moi en tant que gestionnaire et spécialiste dans l'installation des fermes agricoles je ne manquerai d'en profiter bon vent au CBI au bénin

3 years 9 months ago

Posted By in AgriProFocus Mali
Posted 4 years 2 months ago

Par la présente, nous souhaitons porter à votre attention les nouveaux projets de soutien à l'exportation du CBI (Centre pour la promotion des importations en provenance des pays en développement) dans le secteur des fruits et légumes frais et des ingrédients naturels en Afrique de l'ouest. Votre passerelle vers le lucratif marché européen!


Possibilités du projet de soutien à l'exportation CBI

Ces projets vont vous aider à asseoir les fondations de votre succès en Europe et vous mettra en contact avec des importateurs basés dans l'UE afin de vous mettre sur la bonne voie. Ces projets sont adaptés à vos besoins en tant qu'exportateur et vous assure un large soutien, qu'il s'agisse d'identifier les possibilités offertes par le marché, d'assurer une production durable, de répondre aux normes de qualité internationales, de trouver des acheteurs au sein de l'UE ou encore de former votre personnel. Nos experts aident, encadrent et forment les sociétés participantes, l

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Posted By in AgriProFocus Zambia
Posted 4 years 3 months ago

Posted By in AgriProFocus Uganda
Posted 4 years 5 months ago

CBI is starting a new programme in the sector ‘Natural Ingredients’ in East and Southern African countries. The focus is on sustainable export development and export promotion to the European market.The core programme starts in the following export value chains and countries:

  • Coffee - Uganda;
  • Tea - Kenya;
  • Oilseeds - Uganda and Ethiopia;

...and can be extended to Small and Medium Enterprises/Exporters on coffee in Ethiopia, Rwanda and Tanzania, tea in Tanzania and Mozambique and on oilseeds in e.g. Mozambique. A nuts (macademia, cashew) as well as tree fruits project might be added later on in several countries.


Our vision with the Programme for East & Southern Africa is...

The creation of sustainable Natural Ingredients supply chains to the EU contributes to sustainable -and inclusive- economic development in 2016 in East & Southern Africa.


Export Value Chain Constraints and Technical Assistance CBI

Most of the constraints that are found by us in these export value chains,

... Read more


Dear Patrick, 

This is interesting indeed. In Rwanda, we are facing the same challenges regarding the export of our natural ingredients. I am particularly interested in discussing with you how "potentially", we, at Agri-Hub Rwanda can assist you in expanding your activities in the great lakes region via our network of a larger "agri-Hub Great Lakes" comprising, Rwanda, Burundi and Eastern DR Congo.

Please feel free to contact us @ apf.agrihub.rwanda@gmail.com  

4 years 5 months ago

Lunkuse Betty am v much interested

4 years 4 months ago

Patrick Gouka

At the moment, CBI will focus on the export of value added tea, specialty coffee, and added value oilseeds. Rwanda will be eligible for the coffee and tea programme. On www.cbi.eu/ni2016 you will find more information on the programme. On the left site of that website, you find a.o. an application form for our export coaching programme for producers/exports as well as brochures.

There will be a kick-off meeting in Rwanda early 2013 for the comapnies that are interested.


Also Tanzania will be included on the coffee and tea.

4 years 4 months ago

Patrick Gouka

The conferences on Coffee and Oilseeds will be each one day and are just put on the APF website under "events".

4 years 4 months ago

Roel Snelder

Thanks Patrick for adding the events

4 years 4 months ago

Posted By in AgriProFocus Uganda
Posted 4 years 8 months ago

Center for the Promotion of Imports from Developing Countries (CBI) in partnership with Agri-Profocus are undertaking a study on coffee value chain actor plotting to have a better understanding of main actors supporting the coffee value chain, their main areas of interventions (roles), and the major bottlenecks they intend to address. It is hoped that this will help to identify gaps and at the same time improve coordination as well as avoid duplication of activities.

Please refer to the draft proposal attached and submit your comments and/or suggestions to improve the study. The deadline is 26th July 2012


Please forward your comments to agriprofocus@gmail.com