Welcome to the online bootcamp on nutritional behaviour change at the Base of the Pyramid! With ‘behavioural change’ (BC), we refer to the theories and strategies that enable a modification of human behaviour. This is a topic that has become increasingly relevant in the development of effective marketing strategies.
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What you will learn
This bootcamp covers the key principles, and supports you in the design of a behaviour change strategy to achieve improved nutrition behaviours in low-income markets. After this bootcamp, you will know which steps to take, and how to impact the nutrition practices of your low- income consumers target groups.
Structure of online bootcamp
The online course is structured in 4 modules and runs over a 4-week period, that’s why we call it a ‘bootcamp’! Each module consists of videos, background reading material and an assignment. On the module level there is room to interact with other course participants. A team of experts is... Read more