Youth unemployment in many parts of Africa is soaring, and especially out of school youth in rural areas are a vulnerable group. SNV’s Opportunities for Youth Employment (OYE) project realized employment for almost 16,000 young people, using a so called push-match-pull approach. Sixteen thousand young people, and every one of them stands for a person who started up their life and gained purpose. A final report by an independent evaluator has now confirmed that push-, match pull works. But, what is it? And why does it work?