What can be done to support the consumption of more healthy food products by the poorest people in low- and middle-income countries, the people at the so-called “Bottom of the Pyramid” (BoP)? That is an urgent challenge, given the fact that globally 155 million children are still stunted, 52 million children are wasted, and 2 billion people lack key nutrients like iron and vitamin A1.
This challenge is addressed by several actors in these countries and their international partners. Small, medium and larger enterprises from different sectors are those who use market-based solutions to produce, distribute and sell nutritious food products to consumers. In addition, NGOs and the public sector also contribute to tackling the different forms of malnutrition, including in countries with emergencies.
An event in Utrecht, the Netherlands, on October 4, 2018, facilitated by BoP Innovation Center (BoPInc) brought several of these stakeholders together and provided participants with updates on the nutrition approaches of companies such as Unilever and Arla DK, and of the international NGO Save the Children2. Inspiring and interactive work sessions took place in which participants were asked to reflect on the business models and feasibility of some of the business solutions to tackle malnutrition; and to generate “wacky” solutions for the core nutrition obstacles of particular groups belonging to the poorest socio-economic groups in for example Nigeria or Bangladesh.
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