As announced in my Monday post of last week I will publish a set of case studies illustrating the business case for gender sensitive business strategies. Today I will share with you the experiences of the partnership of FrieslandCampina and 2SCALE in Nigeria. It shows the business case for recognizing female Fulani as dairy producers.
In Nigeria the 2SCALE programme is bringing in technology, training and market linkages to help the Fulani produce milk on a commercial scale for FrieslandCampina. How to secure the supply of enough milk of good quality turned out to be a challenge. Especially the bacterial contamination of fresh milk was a serious problem to be addressed.
This case shows how initially gender-based constraints of women related to the milk production were overlooked: lack of clean water to clean milking utensils, women not participating in training and the fact that women did not have a say on the income from selling milk.
Read in this case description which strategies were applied by FrieslandCampina to address these challenges. Successful strategies that have led to the benefits for the company, who now receives more milk of a better quality and has increased its market outreach since the Fulani women have become retailers for the dairy products of the company in their villages.
This was the first example illustrating the business case for gender sensitive business strategies. Other case descriptions will follow describing experiences of different types of companies from all over the world: companies that play a key role in a value chain, but also companies working with (female) employees. The sectors described in the cases range from onion, fruit and vegetable production to shea, coffee and cocoa. All cases are based on the experiences of partners of AgriProFocus.