Posted By in Gender in Value Chains
Posted 12 December 2018 at 11:13

Socially responsible fruit growing

The experience of Afrifresh, in partnership with IFC: the business case for better work for women on fresh fruit farms in South Africa

Afrifresh is a leading South African producer and exporter of fresh fruit. The company specializes in table grapes and citrus (grapefruits, oranges, soft citrus and lemons). Afrifresh employs over 1,200 permanent workers and over 4,000 seasonal workers on 12 farms in South Africa. 35% of the permanent and 48,5% of the seasonal workforce are women.

These female workers faced specific constraints because of their gender: e.g. women were assigned traditional ‘women’s’ jobs only and their access to management positions was limited; they were also vulnerable to discrimination and harassment. Afrifresh’s experience shows the business case for creating better work for women. It resulted in access to EU markets for the company and better and consistent quality of production at reduced costs.

Read the 2-pager to learn about the strategies Afrifresh applied and the results achieved for both the company and female workers.

As announced in my post of November 26 I will publish a set of case studies illustrating the business case for gender sensitive business strategies. This is the second case, read also the case ‘More and better milk’ on the experiences of 2Scale and FrieslandCampina in Nigeria.