Supported by the Embassy of Kingdom of the Netherlands in Indonesia, Millennial Agripreneurs in Action (MAIA) is facilitated by AgriProFocus in joint cooperation with International Association of Students in Agricultural and Related Sciences (IAAS).
The program has objectives to building the capacity IAAS students on how to develop agribusiness program for community development project and increasing the participant’s awareness about opportunities in agriculture sector by showcasing real young agripreneurs who have run their own busines.
More than fifty students of eight local committees (LC) of IAAS participated in this three-day event. They are second and third-year students from Institut Pertanian Bogor (IPB), Universitas Gadjah Mada (UGM), Universitas Sebelas Maret (UNS), Universitas Brawijaya (UNIBRAW), Universitas Diponegoro (UNDIP), Universitas Mataram, Universitas Lambung Mangkurat.
As active members of IAAS, each local committee manages a community development project named Village Concept Project (VCP). The program activities of MAIA are designed to enhance the participant’s practical skills and expanding their knowledge about social entrepreneurship so they can utilize them in their VCP implementation.
The series of activities was started in Sunday, 2nd December 2018. The participants are invited to choose one class to learn directly from our young agripreneurs. The classes are divided into three topics: 1) Doing business and delivering social impact. The speakers are alumni of Young Agripreneurs Ambassador 2016, 2) Women in Agribusiness with Apni Olivia, Frisca Chairunnisa, Maya S. Bolang from Duta Petani Muda 2018, 3) Empowering the farmers and the local community with Sindu Yoga (Agriterra), Didin Silahudin (East West Seed), Alfi Irfan (Agrosocio)
In the following day, the first session in the morning was about how to sign up in the online platform of AgriProFocus. It aimed to inform the participants about linking with other actors in the AgriProFocus global network and discovering opportunities shared regularly in the platform. It can also be beneficial to find potential partners for developing their VCP. Then, the second session was about digital marketing conducted by Dirga Ahdiansyah from Sayurbox. He shared a number of real life experiences in dealing with local farmers to provide fresh, high-qualified products for Sayurbox consumers. These cases gave the participants the big picture of the existing dynamics. The last session of the Day 2 was a quick training to create business model canvas (BMC), presented by Rizki Pandu Pernama and Denny Defriansyah of SNV Indonesia. After introducing how the BMC works as a tool, the participants gathered with their fellow local committee members and discussed together using BMC to mapping their VCP.
The third day of MAIA was field trip to Bina Sarana Bakti (BSB) farm in Puncak, West Java. The trip aimed to support the participants to learn from the best practice in integrated organic farm founded by Pater Agatho in 1984. The study visit was divided into five groups with one BSB staff for each, accompanied us to see around and explained how and where they prepared the seedling process up until the post-harvest management.
The final program of MAIA has been implemented with great collaborative effort. It has delivered the aim of a capacity building program to invest in the youth of agriculture sector. According to the participant’s feedback form, they state that the materials of each session are practical to use and helpful to run their VCP. The learning materials also equip them with relevant skills to pursue a professional career in the project management related to agricultural sector. It meets the objective of MAIA to broaden their horizon regarding more opportunities to explore when they have graduated from university.