Utrecht, Netherlands

About Me

Use of modern mobile communication technologies to improve farm productivity and reduce transaction costs along value chains.

Skills and Expertise



Invitation to a workshop to launch a Soil Platform in RWANDA

Event posted by in AgriProFocus Rwanda
  11 September 2018, 08:30-16:00
  Lemigo Hotel, Kigali

Dear all,

Warm greetings from Wageningen.
It is my pleasure to bring to your attention the ongoing preparations for a workshop to set up a stakeholder platform for soil fertility in Rwanda.
The workshop will take place on Tuesday, September 11th, 2018 at Lemigo Hotel.
I am sharing this update on behalf of SoilCares (now part of AgroCares), a leading Dutch AgriTech company based in Wageningen (Visit the company website for more information).

SoilCares has developed a technology to scan soils and immediately provide nutrients content and fertilizer recommendations based on the crop a farmer plans to grow on a particular season. Rwanda was one of the first countries to adopt this technology through partners such as ENAS and HollandGreenTech.

Myself being a Rwandan, I believe this technology could have an enormous impact on how fertilizer recommendation and soil fertility is conducted in our country, with positive impact on both financial and environmental outcomes.
I have attached the invitation t

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Posted By in AgriProFocus Netherlands
Posted 22 July 2017 at 12:29


Most of us have heard of a buzz word ''Artificial Intelligence'' or simply ''AI''; which is increasingly popular in tech circles. However, most people do not realise how AI is affecting their daily lives. 

If you have ever received a recommendation about what video to watch on Youtube or what song to listen to on Spotify, that's AI. While video and music recommendation services are rather simple when compared to other AI systems, they do accomplish a useful task: recommending music and videos based on interests you've expressed and judgements you've made in the past. The more personal preferences data you provide to these platforms, the better AI recommendations become. 

AI is here and it is poised to continue revolutionising how we access services. 

For sometime now, I have been involved with a British company developing artificial intelligent medical doctors. The prototype AI doctor has been proven to be more acc

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Anne Marie Kortleve Sounds good Pascal MUR MURASIRA, are you in contact with Anatole Majyambere as well on this matter?  

1 year 5 months ago

Posted By in AgriProFocus Rwanda
Posted 25 August 2015 at 05:52


Hallo everyone,

Hollanda FairFoods Ltd, a Rwandan/Dutch agrifood company is looking for serious distributors for its WINNAZ potato crisps in Eastern Africa (Uganda, DR Congo, Burundi, Tanzania, and Kenya).

N.B: For countries with Nakumatt supermarkets, we already have a contract with the retail chain. This would make your lives much easier :)

For more information, do not hesitate to contact us at: 

or call: +250788301147

Feel free to:

Like us on Facebook: winnazworld

and Follow us on Twitter: @Winnazworld

Rolf Schinkel What can I add? Dutch potatoe crisps are the best!!! ;-)

3 years 4 months ago

NAHAYO Pierre Claver During the Forth CAADP regional potato meeting held à Musanze, i visited the Factor producing Crips. It is a wonderfull project with a good product

3 years 4 months ago

Posted By in AgriProFocus Rwanda
Posted 17 October 2014 at 07:36

Vacancy announcement for project ‘Sugar Make It Work’  (IITI)


Job Title: Project Officer

Employment type: Full time up to December, 2015 (with possible extension)

Duty station: Kigali with frequent travel to the field sites in and around the nearby Nyabarongo valley  



Sugarcane is an important crop for farmers around Kigali. Cane production is concentrated in the Nyabarongo valley, where thousands of outgrowers derive most of their income from the production of sugarcane. Furthermore, the population from communities surrounding the valley earn significant income by providing labour services. Outgrowers currently provide the largest part of the sugarcane that is processed at the sugar factory (Kabuye Sugar Works; KSW).  The Rwandan sugar sector has been in decline over the past years. Because of a combination of different challenges, it is performing far under its potential, both in terms of production, processing and delivery to the national market. There are howeve

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Posted By in AgriProFocus Rwanda
Posted 2 July 2014 at 07:16

Dear all,

A Dutch (Rotterdam based) coffee house is looking to import specialty coffee from Rwanda. 

Before ordering any big quantities, they want to have a small sample of 250g for testing. Once its quality is approved, the first order of 350Kg will be needed for shipping in 2 weeks time (mid-July). 

The samples come with some basic information describing the production processes and proposed price(preferably by marginalized groups such as youth or women).

The shipment is on the cost and risk of the buyer. 

N.B: It would be great if the samples could be delivered this week.

For further information, contact Pascal on 0786132453.


Pascal Murasira

Hollanda FairFoods ltd. 


Posted By in AgriProFocus Rwanda
Posted 13 March 2014 at 04:18


On February 26th 2014, I was pleased to accompany a team from the Netherlands Ministry of Foreign Affairs and the Dutch Embassy on an official visit to one of the cooperatives selected by SPARK to be part of the cooperatives support programme (CSP).

The team from the Ministry was comprised of The Director-General for International Cooperation (plv DGIS), Mr Christiaan Rebergen and Mr Jan van Raamsdonk from Africa Department. They were acompanied by the Embassy team comprised Mr Pieter Dorst, the Head of cooperation, Mrs Esther Van Damme, the first secretary in charge of Food Security, Mrs Teddie Muffels, the agriculture councillor, Mr Gaspard Ndagijimana and Francois Umuwukiza also both staff of the Embassy. Since Mr Rebergen is in charge of bilateral cooperation, he wanted to get first-hand experience of what food security programme financed the Netherlands Government is trying to achieve. Also he wanted to hear from benefiting farmers, what are their challenges and opportunities as well a

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Posted By in AgriProFocus Rwanda
Posted 16 January 2014 at 12:59

A few months ago, i had a chance to visit the Kingdom of Netherlands (commonly known as Holland) and interact with a number of actors in the highly complex Dutch agriculture sector.

Agriculture is extremely important in the Netherlands. The sector has a strong international focus and accounts for almost twenty percent of the Netherlands’ total export value (260 billion euros). This makes the Netherlands the second largest exporter of agricultural products in the world after the United States.

The fact that Dutch agricultural products are in such high demand all over the world is not only due to the mild climate, flat & fertile soil and favourable geographical location. Expertise, infrastructure, the food processing industry, commerce and logistics are all on an extremely high level in the Netherlands. For decades, Dutch agriculture has succeeded in maintaining its lead over international competitors by continually investing in the renewal of agricultural production chains.    


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Posted By in AgriProFocus Rwanda
Posted 8 January 2014 at 08:03

Dear madam, sir.

Kees Blokland, CEO of Agriterra, is in the run for presenting his story on farmers' organisations and cooperatives as essential promoters of growth, income equality and democracy as TedX Talk. He needs as many votes as possible for his pitch to enable him to present his case as TedX Talk to a wider audience.


You can vote for his pitch on, check Kees Blokland and vote through social media or anonymously.



Kees Blokland - Vote on - TEDx Binnenhof

The link on YouTube to the video is


Anything you can do to promote this cause and to collect votes, will be appreciated. So please vote and spread this amongst your colleagues, friends and family.


Thanks for your support!


Voting is possible till 13 January 2014.


On behalf of Kees Blokland,

Best regards,

Anne Kluivers
communicatiemedewerker/communications officer/chargée de communication/oficial de comunicaciones

skype: annekluivers
tel.: +31 (0) 2

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Posted By in AgriProFocus Rwanda
Posted 6 January 2014 at 12:14



Application Deadline:

Type/Duration Appointment:

B2B Field Manager SPARK


17 January 2014

fulltime / 1 year with possibility for extension


SPARK is a growing, young, dynamic development NGO with 100 staff members in offices in Amsterdam, Belgrade, Bujumbura, Juba, Gaziantep, Kigali, Monrovia, Mitrovica, Pristina, Sana, Segou, Benghazi and Ramallah. SPARK develops higher education and entrepreneurship, so that young ambitious people are empowered to lead their post-conflict society into prosperity. SPARK is achieving its mission by organizing business plan competitions, business skills training, SME coaching & mentoring, business incubation, SME financing, intensive higher vocational summer courses, curriculum development and quality assurance at universities and higher vocational education institutions. 

For our entrepreneurship support programme SPARK is looking for candidates for the position of:


B2B Field Manager


Under this programme SPARK

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That is great. 

5 years 1 week ago


Thanks Emile

5 years 1 week ago

Posted By in AgriProFocus Rwanda
Posted 18 December 2013 at 02:12

General SPARK information

SPARK is a fast growing, young, dynamic development NGO, with offices in Amsterdam (HQ), Bujumbura, Kigali, Juba, Ramallah, Monrovia, Benghazi, Belgrade, Mitrovica, and Pristina. SPARK develops entrepreneurship to empower ambitious people.  

Programme Description

SPARK is implementing a three year programme in Rwanda focusing on farmer entrepreneurship and agribusiness, working along the value chains of maize, beans, potatoes and horticulture. While a value chain approach is adopted there is a specific focus on agricultural cooperatives. One aspect of the programme focuses on training and coaching cooperatives to meet their business objectives. 

General Job description

SPARK Rwanda is looking for a range of dynamic individuals to work on a part time (minimum commitment 1 day per month) and full time basis to deliver training and coach agribusiness cooperatives for its Cooperative Support Programme (CSP).    

Who we are looking for? People with:  

-       Significant ex

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That email doesn't work you can provide others

5 years 1 week ago


Dear Emile,

The email is working perfectly. Please check the spelling. In case the problem continues, feel free to use this one as an alternative:

5 years 1 week ago

Posted By in AgriProFocus Rwanda
Posted 11 December 2013 at 07:53

ACCRA, Ghana. 2 December, 2013. The Alliance for a Green Revolution in Africa (AGRA) and the African Investment Climate Research (AFRICRES) recognized outstanding efforts by Farmer Organizations (FOs) across Africa in promoting food security on November 28, 2013 at a gala event in Accra, Ghana. The 2013 African Farmer of the Year Awards (AFOYA) event was organized to recognize and reward smallholder farmers throughout Africa for their vital role in promoting food security. In all, 15 FOs from Burkina Faso, Ghana, Kenya, Malawi, Mali, Nigeria, Rwanda, Sierra Leone, and Uganda received awards in five different categories including: Income Diversity, Youth and Female Participation, Advocacy, Governance, and Market Access. Impabaruta, a Rwandan Farmer Organization, emerged as the overall winner.

It is expected that these awards will motivate FOs to improve their performance by strengthening their capacities to ensure efficiency. Through this, FOs will be better placed to provide efficient serv

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Posted By in AgriProFocus Rwanda
Posted 5 December 2013 at 10:53

imageCassava is the second most consumed source of carbohydrate in sub-Saharan Africa, but the crop's industrial potential has been largely unexploited.

Cassava is a woody shrub with an edible root that looks like a large sweet potato. Although cassava roots can be processed into a variety of products – including cassava flour, starch, ethanol and glucose syrup – the crop has not been a great commercial success in Africa. The reason for this is because around 70% of the root consists of water, which makes it uneconomical to transport over great distances. While the cassava root can stay in the ground for many years, once it is harvested, it needs to be processed very quickly before it goes bad. Cassava processing plants therefore need to be situated close to the growing areas.

However, some of the world's largest alcoholic beverages companies are finding ways of tapping into the potential of cassava. Both SABMiller and Diageo have over the past two years launched commercially-made cassav

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Posted By in AgriProFocus Rwanda
Posted 4 September 2013 at 09:04

Dear all,

SPARK is now recruiting cooperatives that are interested in partnering with its Cooperative Support Programme (CSP).

The CSP works within four value chains in Rwanda:  Beans, Irish Potato, Maize and Horticulture. 

The programme targets cooperatives and SMEs working along these value chains.

Is your cooperative or agribusiness trying to add value to your products, enhance markets and improve its business systems? This programme is for you!

Through the CSP, you will access advanced managerial and entrepreneurial skills to help you  sustain and grow your business as you contribute to overall economic development and food security.

To apply or refer this opportunity, please open the link below. You will find the application procedures.


The deadline is on September 9th, 2013, just 5 days away.

For more details, you can contact me on this address:

Pascal Murasira

Programme Officer, SPARK Rwanda

Tel: 0786132453

E-mail: p.murasira@spark-onli

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Posted By in AgriProFocus Rwanda
Posted 30 August 2013 at 07:55

imageOn August 28th, 2013, lead partner TechForce Innovations partnered with multiple organizations, including Kabuye Sugar Works, Milan InnoVincy, Stichting BiD Network, Wageningen University, Royal Haskoning, Karisimbi Business Partners, and Madhvani Group, Stichting, Centre for Development Innovation, and representatives at the Dutch Embassy from the Rwandan Ministry of Foreign Affairs to propose a project to develop a more competitive, sustainable, and inclusive sugar cane value chain in Rwanda. On August 29th, 2013, an MoU defining this partnership was signed.

The group hopes to address existing issues within the sugar cane value chain, proper flood management, and enable an environment to boost the production of sugar cane, through a Dutch-Rwandese Public-Private Partnership. The overall scope of the project will be to develop, implement, and monitor a “theory of change” intervention strategy that combines water management, precision agriculture, and training and institutional embedding to

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Posted By in AgriProFocus Rwanda
Posted 13 August 2013 at 09:51

Dear all,

SPARK has received a grant from the Dutch government  to coordinate an extensive cooperatives programme (CSP) focused on enhancing markets within target value chains.

The project is still in its inception phase, and we are looking for partner cooperatives  (40 in the first year). 

Just a few requirements to keep in mind:

  • Organisation: is legally registered at RDB or RCA longer than 1 year.
  • Accounting : has a recording system and tools
  • Management: has a manager/accountant
  • Production: Producing one or more of the selected CSP crops and is applying improved production methods and has a surplus available for marketing
  • Gender & youth: has women and youth actively represented

Please indicate the cooperative location (district) and the contact person (telephone). Preferably before September 1oth.

Any assistance is highly appreciated.

I am looking forward to reading from you all,

Pascal Murasira

SPARK Rwanda

Programme Officer, CSP


T: 0786132453

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5 years 4 months ago

Ngendabanga Gabriel Horticulture is composed by coffee,thea,flowers, fruits and vegetables.which one would you like to promote and which level would you like to start with? I suggest you not targetting only woman and youth but target the people are interested and people who are in field if any. For example if we can have some fund to resart the rose farm dead in Karuruma could help Rwanda reducing the importation of rose flowers from Uganda. Depending on your availability funds you can set up a cut rose flowers or summer flowers like Gypsophilia Amy or some others like canations alstromelia etc. Best regard. Gabriel Ngendabanga 0730 188 945 0788407523

5 years 3 months ago

Posted By in AgriProFocus Rwanda
Posted 7 August 2013 at 08:32

SPARK is collaborating on an extensive Cooperatives Support Programme. The CSP programme is currently in the inception phase and SPARK is recruiting a consultant to conduct a market assessment for 4 target crops and another consultant to conduct a baseline study and training needs assessment for (40) target cooperatives.

Follow the links below for full terms of reference:

1. ToR Market Assessment Consultant

2. ToR Training Needs Assessment


Pascal Murasira,

Programme Officer, CSP

SPARK Kigali

Posted By in AgriProFocus Rwanda
Posted 30 July 2013 at 06:42

Non-tariff barriers on agricultural produce should be scrapped to allow farmers, who constitute the bulk of the population, to exploit the wide market in the region.

The Common Market for Eastern and Southern Africa (Comesa) secretariat said this said in a statement at the end of the meeting of its fifth sub-committee on sanitary and phytosanitary (SPS) non-tariff barriers, in Kampala, at the weekend.

SPS non-tariff barriers are restrictions on farm products perceived to be either contaminated with toxins at the time of production/processing or those environmentally hazardous.

The statement said such restrictions slow trade in the region that has left member countries trade more with the outside world than among partners.

According to figures, trade between Comesa and the rest of the world rose from a net worth of $240 billion in 2011 to $262 billion last year, while intra-Comesa trade grew by only 5 per cent over the same period.

Kipyego Cheluget, the Comesa deputy secretary-general

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Posted By in AgriProFocus Rwanda
Posted 29 July 2013 at 03:22

The Bramin mechanized and irrigated Maize arm, Bramin farm, is a joint venture between Bralirwa, the Heineken Group brewery in Rwanda and Minimex, the leading maize milling company in Rwanda.

It represents one of the first modern large scale maize farming enterprises in Rwanda.

To read the full report, please click HERE

Bramin farm: Eastern Province

Posted By in AgriProFocus Rwanda
Posted 29 July 2013 at 05:29

imageHumidtropics, a CGIAR (Consultative Group on International Agricultural Research) research program’s 2013 Action Site Workshop was launched in Kigali, by Professor Jean Jacques M. Mbonigaba on behalf of the Ministry of Agriculture & Animal Resources.

This 2-day workshop has brought together 50 key research, development, agricultural, policy, and private sector stakeholders, whose activities relate to integrated agricultural systems development in Rwanda.

Humidtropics, a CGIAR Research Program, is a global initiative that helps poor farm families, particularly led by women, in tropical Africa, Asia and Americas to boost their income from integrated agricultural systems’ intensification while preserving their land for future generations.

Agriculture is a major part of livelihood and economic enterprise in the region, and has huge potential in addressing the challenges of poverty, food and nutrition security in the country and beyond. Humidtropics is aimed at unleashing this potential in

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Posted By in AgriProFocus Rwanda
Posted 12 July 2013 at 07:18

Export earnings grew by 45.5 per cent between January and June on year-to-year basis to $241m (about Rwf159.1b), up from $165m (about Rwf108.9b) over the same period last year.

This was boosted by coffee and re-exports which grew by 131 per cent and 61 per cent respectively.

The period was, however, characterised by price fluctuation for Rwanda’s primary exports, coffee and tea, the Rwanda Development Board (RDB) has said.

“Prices are not good on the international market, therefore, we should think of how to increase the value of exports to avoid intermediaries in the coffee and tea export business. We still rely on many intermediaries. By the time our coffee gets to the final consumer, it has been mixed and is no longer a Rwandan brand,” Eusebe Muhikira, the head of trade and manufacturing at RDB, said on Wednesday.

“We will set up a roasting factory this year, which is a joint venture between the government and the private sector. Once we have achieved this, we will target differen

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