Free online course: Nutritional Behaviour Change at the BoP

Event posted by in AgriProFocus Netherlands
  28 November 2016 to 26 December 2016 - All Day Event

Welcome to the online bootcamp on nutritional behaviour change at the Base of the Pyramid! With ‘behavioural change’ (BC), we refer to the theories and strategies that enable a modification of human behaviour. This is a topic that has become increasingly relevant in the development of effective marketing strategies.

register for free here!

What you will learn

This bootcamp covers the key principles, and supports you in the design of a behaviour change strategy to achieve improved nutrition behaviours in low-income markets. After this bootcamp, you will know which steps to take, and how to impact the nutrition practices of your low- income consumers target groups.

Structure of online bootcamp

The online course is structured in 4 modules and runs over a 4-week period, that’s why we call it a ‘bootcamp’! Each module consists of videos, background reading material and an assignment. On the module level there is room to interact with other course participants. A team of experts is avail

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Posted By in AgriProFocus Netherlands
Posted 9 November 2016 at 03:08

Upcoming bootcamp: How to achieve nutritional behaviour change in BoP settings?

On November 28th, the Inclusive Business Accelerator is launching the ‘Nutritional behaviour change at the BoP’ bootcamp. This is a fantastic opportunity to get tools and guidance on developing a successful behaviour change campaign for your nutrition project. Sign up now!

Did you know that if unhealthy food is harder for you to reach at a buffet, you are more likely to choose a healthy option? In fact, studies have shown that in this scenario healthy options sales increase by up to 18%.1 This is one example of a behaviour change tactic, the topic of the Inclusive Business Accelerator’s upcoming bootcamp developed in collaboration with the Amsterdam Initiative against Malnutrition (AIM).

AIM brings together more than 30 partners representing businesses, governments, NGOs and knowledge institutes to develop innovative solutions to tackle malnutrition. Many of AIM’s projects offer new food products, ways of

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Posted By in AgriProFocus Uganda
Posted 26 November 2014 at 09:14 Here is an example of Capitol Food Ventures' work. Any relevant comments or feedback are welcome and encouraged.  Sincerely, John

Michael Addy Hello John, You guys have done a great job with kisoboka foods in light of the modest capital of $6000 you started with. I was wondering why you decided to focus on the local market instead of the export market. Can many Ugandans afford the prices on your website? I am assuming your target market is a decent percentage of the population. You have done well so far. You and your team deserve commendation. Congratulations. Regards, Michael

2 years 8 months ago

John B Michael - just seeing this note! Thanks for the kudos. It is not easy, to say the least. re: the question on local vs. export markets, our target is local. The products you see on the website are for show in foreign markets, retail pricing. You are right, not many locals would buy at that price, however, not many locals are shopping online either, as we can see from our web traffic. Let me know if you are in Uganda or elsewhere; my company - Capitol Food Ventures - just opened up office in Nakasero. Sincerely, John

2 years 1 month ago