Afrifresh is a leading South African producer and exporter of fresh fruit. The company specializes in table grapes and citrus (grapefruits, oranges, soft citrus and lemons). Afrifresh employs over 1,200 permanent workers and over 4,000 seasonal workers on 12 farms in South Africa. 35% of the permanent and 48,5% of the seasonal workforce are women.
These female workers faced specific constraints because of their gender: e.g. women were assigned traditional ‘women’s’ jobs only and their access to management positions was limited; they were also vulnerable to discrimination and harassment. Afrifresh’s experience shows the business case for creating better work for women. It resulted in access to EU markets for the company and better and consistent quality of production at reduced costs.