Welcome to the online bootcamp on nutritional behaviour change at the Base of the Pyramid! With ‘behavioural change’ (BC), we refer to the theories and strategies that enable a modification of human behaviour. This is a topic that has become increasingly relevant in the development of effective marketing strategies.
register for free here!
What you will learn
This bootcamp covers the key principles, and supports you in the design of a behaviour change strategy to achieve improved nutrition behaviours in low-income markets. After this bootcamp, you will know which steps to take, and how to impact the nutrition practices of your low- income consumers target groups.
Structure of online bootcamp
The online course is structured in 4 modules and runs over a 4-week period, that’s why we call it a ‘bootcamp’! Each module consists of videos, background reading material and an assignment. On the module level there is room to interact with other course participants. A team of experts is avail... Read more
On November 28th, the Inclusive Business Accelerator is launching the ‘Nutritional behaviour change at the BoP’ bootcamp. This is a fantastic opportunity to get tools and guidance on developing a successful behaviour change campaign for your nutrition project. Sign up now!
Did you know that if unhealthy food is harder for you to reach at a buffet, you are more likely to choose a healthy option? In fact, studies have shown that in this scenario healthy options sales increase by up to 18%.1 This is one example of a behaviour change tactic, the topic of the Inclusive Business Accelerator’s upcoming bootcamp developed in collaboration with the Amsterdam Initiative against Malnutrition (AIM).
AIM brings together more than 30 partners representing businesses, governments, NGOs and knowledge institutes to develop innovative solutions to tackle malnutrition. Many of AIM’s projects offer new food products, ways of... Read more
For the aim of reviewing activities and achievements of the ongoing Ethiopian Soil Campaign as well as for brainstorming on its continuation, World Soil Day celebrated today in Addis Ababa.
While the Deputy Representative of FAO, Mr. Mohammed Salih, opens the day with a speech, followed by Dr. Negash Demissie, President of Ethiopian Soil Science Society (ESSS). Then a number of Soil Scientists, Policy Makers, and Researchers have made informative and educational presentations for the over 90 audiences attended the celebration. The presentations will be shared with the overall report of Ethiopian Soil Campaign.
In order to get a hint on the achievements of the Soil Campaign as well as to get reflections of the participants of all campaign events, including the Ethiopian Soil Week, a Smartphone survey using Akvoflow App was... Read more
Dear AgriProFocus Ethiopia members,
On Saturday June 6 the Ethiopian National Soil Campaign will be launched by H.E. State Minister Ato Sileshi Getahin, in the Tropical Gardens, when we celebrate EARTH DAY with many other organizations.
You are most warmly invited to come. There will be many booths and activities and food. See for Earth Day https://www.facebook.com/ethioearthday.15.
Of course in our SOIL Booth you can learn everything about the National Soil Campaign and soil health management issues.
Why? The United Nations has declared 2015 the International Year of the Soil, IYS. Ethiopia - Government, NGOs, funding agencies and businesses - have done quite a lot in recent years on improvement of soil health management. In this IYS we want to raise awareness about the importance of soil for our water, food and life. For recent activities and information, please follow http://agriprofocus.com/soil-health-man