Afrifresh is a leading South African producer and exporter of fresh fruit. The company specializes in table grapes and citrus (grapefruits, oranges, soft citrus and lemons). Afrifresh employs over 1,200 permanent workers and over 4,000 seasonal workers on 12 farms in South Africa. 35% of the permanent and 48,5% of the seasonal workforce are women.
These female workers faced specific constraints because of their gender: e.g. women were assigned traditional ‘women’s’ jobs only and their access to management positions was limited; they were also vulnerable to discrimination and harassment. Afrifresh’s experience shows the business case for creating better work for women. It resulted in access to EU markets for the company and better and consistent quality of production at reduced costs.
As announced in my Monday post of last week I will publish a set of case studies illustrating the business case for gender sensitive business strategies. Today I will share with you the experiences of the partnership of FrieslandCampina and 2SCALE in Nigeria. It shows the business case for recognizing female Fulani as dairy producers.
In Nigeria the 2SCALE programme is bringing in technology, training and market linkages to help the Fulani produce milk on a commercial scale for FrieslandCampina. How to secure the supply of enough milk of good quality turned out to be a challenge. Especially the bacterial contamination of fresh milk was a serious problem to be addressed.
This case shows how initially gender-based constraints of women related to the milk production were overlooked: lack of clean water to clean milking utensils, women not participating in training and the fact that women did not have a say o... Read more
A business case can be defined as a justiﬁcation for an action that is expected to make corporate processes more valuable. If companies are aware of the business case for women’s empowerment, they may be more interested in investing in it.
AgriProFocus and Fair & Sustainable have described a number of cases illustrating the business case for gender equality and women’s empowerment for companies. The cases describe experiences of different types of companies from all over the world. They are meant for staff of companies, and/or organisations working with companies, in the context of sustainable development initiatives.
The cases will allow the professionals to put gender equality concerns on the agenda of businesses by answering the following questions:
• Why is gender inequality a problem for a business?
• What strategies address gender-based constraints?
• What are the beneﬁts for the company and fo... Read more