Heineken

Posted By in AgriProFocus Ethiopia
Posted 19 July 2017 at 04:40

Barley for brewing: Improved malt for Ethiopia’s beer industry

Ethiopian researchers are collaborating with local breweries to produce improved barley varieties, reduce malt imports, and increase farmers’ incomes.

By Andualem Sisay Gesesse  

As demand for beer continues to rise in one of Africa’s fastest growing economies, Ethiopian breweries are providing improved malt barley seed varieties to local farmers. Geletu Tafa, who farms 5 ha in Arsi Tiyo district, is one of over 20,000 smallholder farmers producing improved malt barley varieties, such as ‘Traveller’ which originated from France, for Heineken Ethiopia.

“After I began using Traveller seed, my production on 1 ha has increased to 6-7 t from 2.5-3 t. The money I get from selling 1 t of the new variety has also increased to around 1,000 birr (around €38) from around 600 birr I used to earn 3 years ago from other crops such as wheat and other barley varieties,” says Tafa.

Read the full Article from Spore Magazine.

Picture:&

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Posted By in AgriProFocus Ethiopia
Posted 25 April 2017 at 01:42

Contract Farming in Ethiopia

· New Book Launched
· An interesting Panel Discussion by major stakeholders
· Video of the Panel Discussion is Available

On 19 April 2017, AgriProFocus organized an exciting event where major stakeholders that have close relation with the topic of contract farming come together to attend an interesting panel discussion and to raise questions to practitioners, researchers and policy makers in Ethiopia.

Book Launch

The event marked the launch of a new book entitled “Contract Farming in Ethiopia: Concept and Practice” – written based on eight case studies by a number of practitioners and well-known consultants. The book is a result of a collaboration between various organizations and agricultural programs, all partners of the AgriProFocus network in Ethiopia. These include Agriterra, C4C, ENTAG, Fair & Sustainable Ethiopia, LANDac, SNV, and CIHEAM Bari (SupHort).

The case studies analyze the contract farming practices in

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Anatole Majyambere Dear Gizaw, when will this interesting book be available online?

3 months 3 weeks ago

Gizaw Legesse My dearest Anatole, it will be available very soon, and you will be the first to get it. By the way, it is really interesting!

3 months 3 weeks ago

may
04

Successful Public Private Partnerships

Event posted by in AgriProFocus Netherlands
  04 May 2016, 18:30-20:30
  Rayburn House Office Building, Washington DC, USA

How do private and the development sector effectively contribute towards achieving the Sustainable Development Goals?

Join ICCO USA, Heineken and Winrock for a lunch event featuring successful examples of PPP’s, the challenges and share lessons learned. The event will bring together global political, business, and civil society leaders in Washington D.C. to focus on the role of private sector and NGOs in SDG implementation. Leaders will be offered a platform to highlight concrete steps forward, and discuss potential partnerships.

Event Details:

Event to be held at the following time, date, and location:

Wednesday, May 4, 2016 from 12:30 PM to 2:30 PM (EDT; Washington DC)

Rayburn House Office Building
Washington DC

Welcome with lunch. Lunch is served from 12.30 PM

1 PM

  • ICCO CEO Marinus Verweij gives an introduction to the topic
  • ICCO’s David Kamukama explains which elements are key to success in linking Ethiopian farmers to an international malt barley value chain
  • WINROCK/EUCORD Henk Knipscheer discusses lesso

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Posted By in AgriProFocus Netherlands
Posted 29 March 2016 at 08:26

Going beyond stereotypes to strengthen your Farmer-Firm trade relation


Around 100 participants gathered on March 24 at the Royal Tropical Institute (KIT) in Amsterdam for the AgriProFocus Expert meeting: 'It Takes 2-2-Trade'.


A sustainable relationship between farmers and their customers is paramount for good business. To achieve this both parties need to be aware of each other's strengths, weaknesses, and perceptions. In a structured way, the 2-2-Trade tool brings these strengths, weaknesses and perceptions to the surface. With a facilitated, structured discussion 2-2-Trade creates mutual understanding between farmers and their customers creating space for development and new initiatives and opportunities that bring benefit to both.

The meeting focussed on how trade relations can be made more sustainable and profitable by looking at the critical components of the relation and how the 2- 2 Trade tool can be used in business cases of the participants.

Three cases where 2-2-Trade has been applied were pr

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mar
24

Expert Meeting: 'It Takes Two to Trade'

Event posted by in AgriProFocus Netherlands
  24 March 2016, 13:00-18:00
  KIT, Royal Tropical Institute, Amsterdam

A sustainable relationship between farmers and their customers is paramount for good business. To achieve this both parties need to be aware of each other's strengths, weaknesses, and perceptions. In a structured way, the 2-2-Trade tool brings these strengths, weaknesses and perceptions to the surface.

With a facilitated, structured discussion 2-2-Trade creates mutual understanding between farmers and their customers creating space for development and new initiatives and opportunities that bring benefit to both.

That sounds nice, but what is in it for me?

After this session you understand:

• how trade relations can be made more sustainable and profitable by looking at the critical components of the relation.

• how the 2- 2 Trade tool can be used in your business cases.

What you can expect:

After a network lunch (13.00-14.00 hrs) with a.o. our Business Linkage advisors from several Country Networks, we will discuss:

1. Farmer – firm relations: A simple model with 7 critical components

2.

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Posted By in AgriProFocus Ethiopia
Posted 1 July 2015 at 03:32

Contract Farming Training at ATA

AgriProFocus Ethiopia, in partnership with Agricultural Transformation Agency (ATA), delivered a training on Contract Farming today at ATA premises.

The training is given to fourteen staffs of ATA from all Regional Clusters.

As a mandate, ATA has been working with all stakeholders to identify solutions to address systematic bottlenecks that can have a catalytic effect to transform the lives of smallholder farmers across the country. In order to enhance the ongoing efforts, this training on Contract Farming is crucial, since the very fact of how to deal with smallholder farmers and transform their lives is directly related with the issue at hand.

The training is mainly based on the case studies conducted by AgriProFocus Ethiopia and partners, such as:

· Bamboo Coops in Sidamoto Africa Bamboo

· Chickpea of Handucha-WelisoUnion and Gust Agro

· Green beans via MekiBatuUnion and EthioVeg

· Malt Barley farmers with Heineken

·

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Posted By in AgriProFocus Ethiopia
Posted 23 February 2015 at 08:15

Ethiopian producers linked to Dutch beer brewer

Some years ago Terrafina Microfinance started a project in Ethiopia targeting smallholder malt barley producers through which more than 2,000 farmers got access to microfinance. Since 2013 Terrafina works together with Heineken and ICCO Cooperation to include these smallholders in the malt barley value chain for beer production. Due to this collaboration, producers can improve the quality and quantity of their produce and increase their income through selling to Heineken breweries in Ethiopia. At the same time Heineken has an increasing access to proper quality malt barley, meaning they can reduce the import of raw materials needed for beer production. The objective is to include 10.000 farmers in this chain by the end of 2017.

The smallholder malt barley producers targeted with this project live in the highland areas in Ethiopia. Traditionally these farmers produce malt barley on an individual basis, selling their produce to t

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Posted By in AgriProFocus Netherlands
Posted 5 February 2015 at 09:29

Dutch breweries investing in Ethiopia

http://www.npo.nl/nieuwsuur/31-01-2015/VPWON_1235675 

The Dutch news programme ‘Nieuwsuur’ of Saturday 31st January included an item on Dutch breweries’ investments in Ethiopia. (most text in Dutch, though some English and Amharic)

"The project is exactly what the Dutch government wants: combining trade and aid” says one interviewee.


The programme shows the new Ethiopian breweries of Heineken and Bavaria. Ethiopia is a grow market for beer; the two companies have the ambition to contribute to a higher beer consumption per capita. Different stakeholders are interviewed: representatives of the two companies, a representative of ICCO, a representative of the Dutch Embassy (Mr Hans van de Heuvel). The Embassy expects the investments to contribute to food security, generating income for farmers. 

 In my opinion, the programme could have been more informative if it had addressed challenging issues such as whether barley production com

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Nicole Metz See also an interesting blog (in Dutch only) about the practice of the Dutch breweries in several African countries to source locally. The author says that other private sector actors should follow the example of the breweries, purchasing more produce locally, as this contributes to more and better opportunities for local farmers. http://www.viceversaonline.nl/2015/02/voedingsindustrie-kan-voorbeeld-nemen-aan-bierbrouwers/

2 years 6 months ago

Posted By in AgriProFocus Rwanda
Posted 29 July 2013 at 03:22

The Bramin mechanized and irrigated Maize arm, Bramin farm, is a joint venture between Bralirwa, the Heineken Group brewery in Rwanda and Minimex, the leading maize milling company in Rwanda.

It represents one of the first modern large scale maize farming enterprises in Rwanda.

To read the full report, please click HERE

Bramin farm: Eastern Province

Posted By in AgriProFocus Ethiopia
Posted 26 June 2013 at 08:38

Great steps are being taken to improve the lives of Ethiopian barley.

 

As of February 2013, EUCORD has been proud to announce its collaboration with Heineken International in Ethiopia on the Community Revenue Enhancement through Technology Extension project, otherwise known as CREATE.

Read more in the EUCORD newsletter

following this link

Posted By in AgriProFocus Rwanda
Posted 30 August 2011 at 09:31

Accoring to this article SAB Miller is doing a good job by sourcing locally Sorghum for making Eagle Lager beer in Zambia and Uganda. In Rwanda Bralirwa/Heineken is implementing a 600ha Mais scheme with projected smallholder outgrowers in the vicinity.  What could we learn from this case to promote local sourcing with smallholders?

Posted By in AgriProFocus Ethiopia
Posted 5 August 2011 at 01:30

Heineken, the leading Dutch brewer will next week sign an agreement with the Ethiopian privatisation and public enterprise supervision authority (PPESA) for the purchase of two local breweries for more than US$ 163 million.

 

The deal to buy Harar Brewery SC and Bedele Brewery SC breweries was reached early this year after months of negotiations.

 

According to PPESA, Heineken’s bid to buy Harar and Bedele for US$ 78.18 million and US$ 85.24 million, respectively, was approved in April.

 

Heineken’s bid for Harar Brewery was won without competition but it had to brush aside three competitive bids for Bedele.

 

The Dutch giant beat a US$70 million dollar bid from South-West Development, a US$ 68 million challenge from BGI and Carlsberg which was offering US$ 64 million.

 

The two breweries produce the most famous beer brands in Ethiopia.

Heineken takes over

Wim Goris

Hi there, I found another story on the same Heineken

 How we made it in Africa ?

6 years 4 days ago