When Allan Ntanda set out to start Wine Garage, it seemed a journey into an unknown world. At the time, many people, including his friends, considered wine as a drink for the affluent.
If one had to enjoy a frothy drink, beer was the first choice. His motivation to go into wine business was partly experiential.
He had worked as a marketer at ‘The Seller’, a wine company run by Geoffrey Mulwana. There, he had cultivated connections within the network of wine suppliers in foreign markets.
In 2005, when the idea to start a wine business occurred to him, he had Shs16m savings. He needed more start-up capital so he sat down with a friend, Daudi Karungi, an artist and director of Afriart Gallery, and sold him the idea of starting a wine company.
Much as Karungi was keen on the business, since it was not tried and tested, he voluntarily partnered with Ntanda whose marketing career was convincingly good. He was a marketer with Ce... Read more